Stanley Jensen says, "I think guys, boys, are attracted to girls. Went to the movies or wherever you was going." Alvin says movies cost him a dime. I still am good friends with some of the girls I used to date back there." Louise Dougharty says her parents were very strict, and she didn't go out with anyone they didn't approve of. The man she eventually married had a car, and they used to drive to the Dairy Queen in Waco.Not all dates involved movies, especially if you didn't have the dime.Carla Due (right) remembers just hanging out with friends, or going on double dates.The Great Depression changed the purpose of dating during the 1930’s (Hill, 2008).The original goal of dating was to find one’s future husband or wife, and it became a way of socializing and entertainment.1940s Pants: Image courtesy of Elizabeth Ewing By 1947, after WWII was over, the "New Look" began to replace the wartime utility fashions.This new style embraced femininity, with rounded shoulders, shapely bust lines, closely-defined waistlines, slightly padded skirts, and full, billowing skirts that hung just below the calves.
Image courtesy of Valerie Mendes and Amy de la Haye.Hill (2008) explains this shift due to the “acceleration of the emphasis on youth” from the 1920’s.The automobile also contributed to this change, as young adults and teenagers would borrow their parents’ car, park it in an isolated area with their date, and engage is sexual activities. “Contraceptive Consumers: Gender and the Political Economy of Birth Control in the 1930s.” Journal of Social History 29.Tailored suits were the dominant form of utility fashion.
1940s Utility Clothes: Image courtesy of Elizabeth Ewing, History of 20 Century Fashion, 1999.
The 1940′s continued on the more liberalized ideal towards sex: that it didn’t just have to be for reproductive purposes (e Notes, 2011).