I’ll often schedule four to five updates with different headline variations all at once to post throughout the week.Most social networking sites and online forums allow content promotion as long as it’s valuable, relevant to the community, and not blatant self promotion.Your content may be good as is, but a little keyword research and integration can have a big impact on search engine rankings and traffic.Scan through your content and pick out the main topics covered in your post.You’ve just finished writing a great new blog post.You’re excited that you’ve shared your ideas and expertise with the world. As we work with companies to develop a regular content marketing and social engagement routine, blogging is always key.Sure, you could just type your blog post’s headline into all of your social site’s status boxes, include your shortened link and call it good. Realize that each social site is a bit different (environment, social etiquette, audience demographics / psychographics).
If you’d like additional guidance on how to optimize the performance of your blog posts, check out CMI’s Ultimate Blog Marketing Checklist: 57 Tips.
A strong corporate blog can pay big dividends in the form of increased customer engagement and search engine rankings.