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” Although e Harmony is successful in producing marriages, one is likely to say the advertising is misleading after spending 15-30 minutes filling out an application only to be rejected.I also signed up with, and after emailing about about 20 people, with no response, after a while I stopped checking the site.Dating from this method is reduced to perspectives.Consider this site’s perspective on dating for example.On average most sites charge about $35 dollars a month.has 1.3 million members, and earned $350 million dollars in 2007.The other major player in the industry is e Harmony.The company generates annual revenues of $200 million dollars with a 30% yearly growth rate, has 17 million members, 230 employees, and produces about 90 marriages a day that have so far added 100,000 children to the population, courtesy of

The 436 item questionnaire includes, questions about one’s sexuality, activity level, and religious preferences.According to, the dating industry is a $1billion dollar market, consisting of 850 date sites in 2005 alone.From the beginning of the decade industry revenues increased year over year by 70% but slowed down by 10% in 2006 to $649 million,and the industry is projected to grow by 8% until 2011, according to Jupiter Research.Besides the date sites, there are books about dating that add to the commercialization of dating.

These books provide tips and dating philosophies enabling one to perform well on dates.

I felt disappointed as I asked myself, ” How could this be?

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